IN MY PURSUIT OF…

…ethical brands similar to Reformation’s style that actively are supporting the BLM movement (after the truth about the brand’s racist leadership has been uncovered), I found myself deeply disappointed by the severe lack of diversity in almost all if not 100% of leadership, marketing, and models in the ethical brand space. Although some brands truly are actively trying — which is shown through its donations, 15% pledge adoption, explicitly listed goals and so much more — it’s apparent that sometimes they miss the mark because of, well, ignorance that is often a result of not being a minority in America. That’s not to say they shouldn’t be supported, but what better way to support the Black community than to actually purchase from Black-run brands more than we usually do! See below for some of my favorite Black-owned/run brands that I’ve recently discovered.

A lot of these brands are not yet rated on Good On You, so most of the information is derived from how publicly the brands share info on its website and social platforms. I use Good On You as an informational resource to understand how ethical a company is based on three criteria — respect to the planet, people, and animals.

Please Note: For some brands, please be conscious and ask questions whether it is offensive or not to wear some pieces that have cultural roots/inspiration/influences behind it as it can be deemed as cultural appropriation.

Don’t see your brand on here? Leave a comment or shoot me a message!