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Ethical Brands Similar To Reformation

So you’ve heard about Reformation’s racist past amongst its corporate leadership and now 70% of your closet reminds you of injustice… and thousands of dollars down the drain. Here is a list of ethical brands and information that goes far beyond environmental and labor practices, but also its workforce, models, and stance & contributions towards the Black Lives Matter movement.

Keep in mind no brand is ever perfect because they are reflections of society, laws, and the individuals that consume from and run them. They may not be perfectly anti-racist or ethical, but hey — at least there’s no IG photo of its leadership eating fried chicken and captioning it “Happy Black History Month” (yet). I’ve divulged information scraping the internet (to a certain extent) and will let you be the judge. Please keep in mind also that accountability over “cancel culture” is key — in my opinion, unless a brand has shown time-and-time again that is has failed to change and willfully chosen the path of ignorance, let’s accept those who make mistakes but learn from them. I think down the line, if Reformation takes steps to actively change its leadership (not create loopholes for some members to have creative direction/earn profit), culture, marketing, and hire & promote more POC to help create actual systemic change, then we as consumers should accept and forgive — with the caveat that actions speak louder than words.

Disclaimer: I am one person researching these brands through the use of the internet and helpful websites/apps like Good on You. Evidently throughout history we’ve seen “scholarly” books and “reliable” sources are a reflection of their creators and the society and systems that hold the validity of those creations accountable. I encourage you to do your own research, ask questions, leave a comment, and fact-check anything on this blog so we can all work towards finding the truth around any topic.

All of this is to say that most if not all of these companies lack diversity at the leadership level. A way to truly support POC, especially the Black community in America, is to support Black-Owned Ethical Brands!

In the meantime, I’ll be selling my Reformation clothes and donating a portion to BLM charities. Stay tuned and following @clairesua for any updates!